Goop. Branding, Print & Digital Design

For those foreign to the space, Goop is the lifestyle brand and brain-child of A-lister Gwyneth Paltrow. In just a short time, the brand has become a household name and has generated an incredible buzz throughout the fashion, culinary and beauty space with a number of smart collections, clean beauty products and an army of Hollywood’s elite. In this project, the goal was to modernize the digital experience, elevate the email-marketing and give a new look and feel to the brand’s signature brand, GWYN, a clothing collection created and curated by Paltrow herself.